Bing has become a key partner with Facebook, powering Facebook's web results in the search. Microsoft has been trying to compete with Google in search business and online advertising space. Google still rule the advertising space and the top firm in the web. But with Facebook's help, Microsoft has now the greater chances of changing its fortune and start to turn that tide-in favor of Microsoft.
As such, your article is welcome and well done. But I still think the general bottom line "If you know some Terminal commands, you can fix those leaky taps on your production server yourself" is a bad idea because administrating a server is so much more than just a few shell commands.
When typical web developers start fixing leaky taps, they do not wonder where they come from. They just pick up duct tape and wrap it around everywhere and swing the big hammer around. Because that is all they know and it is fast.